Our thinking is simple: we want to create a trusted seafood traceability site to enlighten consumers and promote producers.

Sea to shore is a growing community of like-minded folk dedicated to sustaining the rich traditions and culinary delights of the sea.

• ensure an authentic, meaningful experience to consumers hungry for trusted information on the authenticity, quality and sustainability of their seafood
• create an easy-to-use traceability system that is accessible to small operators and rural fishermen

In developing our traceability system, Sea to Shore is committed to the following design principles:

• Satisfy consumer demand
• Ensure cost effectiveness
• Provide real value to fish harvesters and seafood businesses
• Meet any regulatory requirements
• Promote sustainable fisheries
• Promote collaboration and transparency in the supply chain